What a CA firm website should include

For most people looking for a Chartered Accountant, the firm's website is the first thing they check. They are not looking for slogans. They want to know what the firm does, who the partners are, where the office is and how to get in touch. A good CA firm website answers those questions quickly and stays factual throughout.

This checklist is what we use when we build websites for CA firms.

The pages every CA firm website needs

• Home: the firm's name, what it does in one or two sentences, the main service areas and a clear way to get in touch.
• About the firm: when it was established, its offices and how it works with clients. Keep it factual.
• Partners and team: names, qualifications, membership details and areas of practice for each partner, with a photo if the partner wants one.
• Services: a separate page for each main area, such as income tax, GST, audit and assurance, company law and advisory, explaining what the service covers and who it is for.
• Contact: office address with a map, phone, email, office hours and an enquiry form.
• Privacy policy: what happens to the details people send through the enquiry form.

Details that build trust

• The firm's full name exactly as registered, and the firm registration number where the firm chooses to show it.
• A physical office address, not just a phone number.
• Up-to-date partner details. An old team page is one of the most common problems we see.
• A website that works well on a phone. Most visitors arrive from a mobile search.

Useful tools for visitors

These give people a reason to come back, and they show what the firm knows without promotional claims:

• Compliance calendar: upcoming due dates for income tax, GST, TDS and company filings.
• Tax calculators: for example an income tax calculator comparing the old and new regimes.
• Updates: short, factual notes on changes in tax law, circulars and notifications.
• Downloads: checklists of documents needed for common services, such as filing a return or registering a company.

What to keep out

A CA firm's website is governed by ICAI's guidelines, which are stricter than the rules for most businesses. The safe approach is to keep the site informative rather than promotional. Avoid:

• testimonials, ratings and client reviews;
• fees, price lists or "free consultation" offers;
• claims such as "best", "top" or "No. 1", and comparisons with other firms;
• client names without the client's written permission (for audit or attest work, only the name, never the assignment), and client logos;
• anything that reads as a request for work rather than information.

ICAI's revised Code of Ethics, applicable from 1 April 2026, relaxed some of these rules, for example on client names. See ICAI website guidelines for CA firms (2026) for what changed. Always check the current guidelines on icai.org before publishing, and when in doubt, leave it out.

Keeping the website up to date

A website that was accurate when it launched can become a problem within a year: a partner leaves, a due date changes, an update stays on the home page long after it is out of date. Choose a setup where the firm can change its own content, so that partner details, dates and updates can be corrected the same day without waiting for a developer.

A quick checklist

• Firm name, address, phone, email and office hours on every page
• A page for each partner with qualifications and areas of practice
• A page for each main service
• Contact page with a map and an enquiry form
• Privacy policy
• Works well on a phone and loads quickly
• Compliance calendar, calculators or updates kept current
• No testimonials, fees or rankings; client names only with written permission
• The firm can update content itself

How Facet helps

Facet for CA firms is our ready-to-customise website platform for Chartered Accountancy firms. It includes service pages, partner profiles, a compliance calendar, tax calculators, regulatory updates and enquiry management, with an informative presentation mode intended to help firms avoid promotional content. Each firm remains responsible for reviewing its own website against ICAI's guidelines. Request a personalised website preview to see it with your firm's details, or browse the seven CA website designs.